Holly & Co® is Australia’s favourite dog apparel brand, creating cute stuff for dogs and their people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with thousands of amazing customers & stockists worldwide.

We are not another fast fashion dog brand. Instead we focus on creating colourful, unique designs that will be worn for years to come and won’t end up in landfill. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are all about innovating to give your pooch the porducts they deserve.

How it started . . .
Holly & Co started with The Malshi Holly who inspired the brand to be what it is today. What started with a few products being worn by Holly, turned into products being worn by thousands of dogs across the globe.

We have transformed our brand since beginning in 2018 and have finally landed where we were meant to be. Holly & Co is now a fun, colourful brand without all the waste. We are determined to make a difference, reducing our global foorprint while still bringing you amazing products.